A Groundbreaking

Meet the minds behind the Lower East Side's newest residential project. From developers to architects and designers, 222 East Broadway is a result of a shared vision and extraordinary collaboration.  


optimum asset management

222 E. Broadway is being developed by Optimum Asset Management, a real estate investment and development firm with keen insight into the world of residential and commercial markets in Germany and US. Their breadth of international real estate and financial expertise has brought 222 East Broadway to life.


slce architecture

SLCE has worked on more buildings in New York than any other architecture firm (over 3,500—and counting). Intimately familiar with the foundation of the city, their sought-after work has directly shaped the skyline as we know it. Together with S4 Architecture, they’ve built 222 East Broadway into a residence that fits seamlessly into a historic neighborhood.


S4A | space4architecture

Principal and founder Michele Busiri-Vici and Clementina Ruggieri envisioned 222 East Broadway as “a vertical village,” a residential building with character that sets it apart from other modern facades. The renowned New York-based architecture firm has designed projects of all sizes around the world, from high-rises to houses, libraries and galleries, and even furniture.

interior design

paris forino

Inspired by both the history of the Lower East Side and the vibrant creative community there today, celebrated designer Paris Forino infused the interiors of 222 East Broadway with her signature understated glamour as well as artistic, bespoke details. Her residential and commercial work has been featured in Architectural Digest, Elle Decor, the Wall Street Journal, and many more.

landscape architecture

mark k morrison

Historic gardens, city playgrounds, scenic running trails, grand country estates, and green roofs—that’s just the tip of the mountain of work landscape architect firm MKM has overseen. With an emphasis on sustainability and the power of landscapes to create social connection, MKM has become one of the most sought-after designers in the (sometimes quite literal) field.

Marketing + Sales


With more than 30 years of experience in marketing and collective sales of over $60 billion, Corcoran Sunshine Marketing Group is the recognized industry leader in the researching, planning, design, marketing, and sale of luxury residential development both in the United States and across the globe. Bringing together the best and brightest minds in the business and bolstered by incomparable market knowledge and innovative strategic vision, Corcoran Sunshine has consistently been ranked the top marketing and sales organization in the industry.